At Iris Graphics, we believe that captivating design is the heartbeat of any successful brand.
Our team of skilled and imaginative graphic designers are dedicated to bringing your vision to life, ensuring your brand stands out in the crowded digital landscape.
From logo design to brand identity and engaging infographics, we are your partners in transforming ideas into visually stunning realities.
Welcome to Iris Graphics
Elevating Your Brand Through
Creative Graphic Design
Print Design
From business cards to brochures, our print design services are tailored to make your brand tangible. We understand the importance of a cohesive print presence, and our designs are meticulously crafted to leave a lasting impression in the hands of your audience.
Web Design
In the vast online landscape, your website is your digital storefront. Our web design services focus on creating visually stunning, user-friendly websites that not only represent your brand but also engage and convert visitors into customers.
Social Media Graphics
Stand out in the social media noise with captivating graphics. Whether it's Instagram posts, Facebook covers, or LinkedIn banners, our designs are crafted to grab attention, foster engagement, and strengthen your online presence.
Logo Design
Your logo is the face of your brand, and at Iris Graphics, we understand the importance of making a memorable first impression. We work closely with you to create a logo that not only reflects your brand's essence.
Brand Identity
Building a strong brand goes beyond just a logo – it's about creating a cohesive and compelling identity. We are committed to developing a brand identity that tells your unique story. From choosing the right color palette to selecting fonts that align with your brand personality, we meticulously craft every element to ensure consistency across all platforms.
Personalized Illustrations
With over two decades of experience, we specialize in crafting meaningful and personalized illustrations for any project you have in mind. All our illustrative artwork is designed in a vector format, ensuring it can be scaled to infinite proportions without any loss of quality during reproduction.
Bespoke Branding Brilliance
Tailored Design, Timeless Impressions
Welcome to a world where your brand takes center stage, uniquely crafted to leave a lasting imprint. At Iris Graphics, we redefine bespoke branding design with a touch of creativity that reflects your essence and resonates with your audience. Your brand is more than just a logo; it's an experience, a story waiting to be told. Let us be your storytellers, weaving the narrative that sets your brand apart.
Crafting Your Unique Identity:
Our bespoke branding design services are a symphony of creativity and precision. We don't believe in one-size-fits-all solutions. Instead, we take the time to understand your brand personality, values, and aspirations, ensuring that every design element is tailored to perfection.
A Visual Symphony:
Your brand deserves to be a visual masterpiece. Our designers at Iris Graphics collaborate with you to create a bespoke visual identity that speaks volumes. From colour palettes that evoke emotions to fonts that embody your brand voice, we craft a visual symphony that resonates with your target audience.
1. Uniqueness Defined: Stand out in a sea of ordinary with a bespoke brand that is uniquely yours. We believe in creating designs that capture the essence of your brand, ensuring that you leave a memorable impression on your audience.
2. Tailored for Connection: Our bespoke branding designs go beyond aesthetics; they are crafted to establish a connection with your audience. It's not just about what your brand looks like; it's about how it makes people feel. Let us create a brand that sparks emotions and fosters lasting connections.
3. Future-Proof Design: Trends may come and go, but a bespoke brand is timeless. Our designs are created with longevity in mind, ensuring that your brand remains relevant and impactful for years to come.
Crafting Your Unique Identity:
Our bespoke branding design services are a symphony of creativity and precision. We don't believe in one-size-fits-all solutions. Instead, we take the time to understand your brand personality, values, and aspirations, ensuring that every design element is tailored to perfection.
A Visual Symphony:
Your brand deserves to be a visual masterpiece. Our designers at Iris Graphics collaborate with you to create a bespoke visual identity that speaks volumes. From colour palettes that evoke emotions to fonts that embody your brand voice, we craft a visual symphony that resonates with your target audience.
Why Choose Bespoke Branding?
1. Uniqueness Defined: Stand out in a sea of ordinary with a bespoke brand that is uniquely yours. We believe in creating designs that capture the essence of your brand, ensuring that you leave a memorable impression on your audience.
2. Tailored for Connection: Our bespoke branding designs go beyond aesthetics; they are crafted to establish a connection with your audience. It's not just about what your brand looks like; it's about how it makes people feel. Let us create a brand that sparks emotions and fosters lasting connections.
3. Future-Proof Design: Trends may come and go, but a bespoke brand is timeless. Our designs are created with longevity in mind, ensuring that your brand remains relevant and impactful for years to come.
"Branding is not just about applying a logo in a consistent manner and having the right Pantone colours.
It is about ensuring that all the communication materials have the same message and that it looks consistent."
Brand Guidelines
What are Brand Guidelines?
Brand guidelines, also known as brand style guides or brand manuals, are a set of rules and instructions that provide clear guidelines on how to consistently represent a brand across various mediums.
They outline the visual and verbal elements that make up a brand's identity, including logo usage, typography, color palette, imagery style, tone of voice, and more. Brand guidelines ensure that everyone involved in creating and promoting the brand, both internally and externally, maintains a cohesive and unified brand image.
They serve as a reference tool to maintain consistency, enhance brand recognition, and protect the integrity of the brand.
Brand guidelines typically include the following:
They outline the visual and verbal elements that make up a brand's identity, including logo usage, typography, color palette, imagery style, tone of voice, and more. Brand guidelines ensure that everyone involved in creating and promoting the brand, both internally and externally, maintains a cohesive and unified brand image.
They serve as a reference tool to maintain consistency, enhance brand recognition, and protect the integrity of the brand.
Brand guidelines typically include the following:
- Brand Overview: Information about the brand's history
- Logo Usage: Guidelines on how to correctly and consistently use the brand's logo.
- Color Palette: A defined set of colors that represent the brand.
- Typography: Specific fonts, font sizes, and font pairings to be used consistently across various applications.
- Application Examples: Examples and templates for commonly used materials such as business cards, letterheads and web headers
- Usage Guidelines: Specific rules and recommendations for brand application in different contexts.
our process
Our journey from the discovery phase to delivery
Designing a full brand identity is a comprehensive process that involves strategic planning, creative exploration, and meticulous execution. Here are the creative steps that Iris Graphics takes to deliver a bespoke brand identity
Discovery and Research
We work together to define the unique value proposition of your brand, determining how you want to be perceived in the market. Understanding your audience influences design decisions. We create personas to guide the visual and messaging aspects of your brand.
Concept Development
Drawing inspiration from various sources, we create mood boards that capture the desired look and feel. This becomes a visual guide for the overall aesthetic. Sketching and Brainstorming: We generate multiple concepts, exploring different visual elements that align with the brand strategy.
Design Exploration
The logo is the cornerstone of your brand. We present multiple logo concepts, considering versatility, scalability, and timeless design. We carefully select colours and fonts that resonate with the brand personality, ensuring consistency across all touchpoints.
Refinement and Feedback
Your feedback is crucial. We refine the chosen concepts based on your input, ensuring the final design aligns perfectly with your vision. We go through several rounds of revisions to fine-tune details, making sure every element contributes to the overall brand story.
Application and Testing
We extend the brand identity to various collateral such as business cards, letterheads, and packaging, ensuring a cohesive visual language. If applicable, we test the brand identity with a sample audience to gauge its effectiveness and make necessary adjustments.
Final Delivery
We provide a comprehensive brand guidelines document, outlining logo usage, colour codes, typography, and other essential elements. This ensures consistency in all future applications. The final design files are delivered, and we offer support as you implement the new brand identity across your business.
We are here to listen to your story
Every business has a story waiting to be told.
Whether your are a startup with dreams as big as the sky or a seasoned SME with years of hard work under your belt, we would absolutely love to listen to your story and help you tell it to your audience through the magic of Graphic Design.
Whether your are a startup with dreams as big as the sky or a seasoned SME with years of hard work under your belt, we would absolutely love to listen to your story and help you tell it to your audience through the magic of Graphic Design.