Pantone colours are a widely used colour system when it comes to industrial printing and especially printing on boats, cars, and other objects that want to get more specific colours printed on the surface.
The reason why Pantone colours are called it is that the Pantone colours were made by a company called Pantone, and it was also this company that invented the Pantone Matching System. The Pantone Matching System was made so designers, companies, and other interested parties could be sure that the colour they chose would be the same on all of their platforms. This means that when people refer to a Pantone colour it is the colour that are specified in the Pantone Matching System, so the Pantone system is primarilly made to make it easy for designers to communicate with each other.
How does Pantone colour codes work?
When making a design or print file using Pantone colours to know the code of the Pantone colour you wish to have in your design. The system for printing the ink on paper is referred to using a three- or four-digit number followed by C or U. This refers to colours that can be used on paper which is coated/glossy paper, and U, of course, refers to paper that is uncoated. There are also some Pantone colours which are referred to by the named colours such as the 18 base colours like Pantone Reflex Blue C.
CMYK vs Pantone colours
Printing agencies will often have the possibility of choosing between using Pantone and CMYK colours, and there are primarily two things they take into consideration. The first one and probably the most important one is how specific the colours can be because CMYK colours can only show 70% of all the colours that are visible to the human eye, where Pantone colours can show a lot more colours and especially bright colours. The second thing is how many colours needs to be printed in the design because CMYK uses 4 base colours to create a wide spectrum of colours and you’ll be able to choose as many of these colours without any additional cost. But with Pantone colours the colours are mixed individually and you would then pay for each colour you choose to have in the design.
Where are Pantone colours used?
As written at the start Pantone colours are primarilly used for printing on transport vehicles, such as trucks, boats, and etc. It is though also used for printing on packaging, textile and other products which are not plain and easy to print on. This is due to the Pantone colours not being mixed when they are being put on the product, but the colours have been mixed before it touches which makes them more specific.
Some manufacturers do also use Pantone colours to keep the cost of the printing low by choosing to only print one colour, whereas with CMYK Colours the manufacturers would always be able to print more many colours in the print, so the start-up cost would be higher.
In today’s digital era. You might think that business cards are no longer needed. Think again. Business cards are a proven way to market oneself.
And with borders and restrictions easing up, face-to-face is starting to become the new norm. Thus, let’s meet new clients through your business card.
Let’s get into the excellent stuff to help you design the best business card.
Business Card Dimensions
A business card is what it is because of the universal knowledge of its function and size. It’s a strong marketing tool to reach your market.
The standard size for all business cards is 85 × 55 mm. However, there are other types of card dimensions you can choose.
Around eight other business card dimensions can be used for your business:
Folded Business Card – 88.9 x 101.6mm or double the size of your business card.
Jumbo Square – 88.9 x 88.9 mm
Square – 65 x 65 mm
Mini Square – 50.8 x 50.8 mm
Mini – 70 x 28 mm
Slim – 88.9 x 25.4 mm
You can choose which one is the best for you. You’d also need to finalize your design and what other aspects of the business card are needed.
Why are business cards still important?
There are many reasons why business cards are still important pieces of marketing.
Your business card will be the first impression many potential customers will have of your brand, your business and of you.
Business cards are extremely effective marketing tools. A good business card will rarely get discarded and that means it is still working for you weeks or months after it’s been given and received.
Business cards are much more personal than email or online marketing. A handshake and exchange of business cards creates a much greater impact than any online correspondence and that’s great for building lasting business relationships.
Business cards show you’re a professional and serious about your business. If someone asks for a card and you can’t produce you’ll look amateurish and unprepared to do business.
Good business cards get shown to others and shared between contacts and colleagues. A clever, creative, well-designed and professionally printed business card is a great way to get referrals.
Business cards are great value for money marketing. Business cards are effective and easy to produce at little cost compared to other forms or marketing.
What makes a business card effective?
Business cards are versatile and can be used anywhere. Carry them with you wherever you go. You’ll be surprised at how many opportunities you’ll have to give out cards at social as well as business events like trade shows, conferences, meetings and networking events. They’re so small people will always put them in their pocket and keep them for future reference. There really are no rules on how to use business cards. Be as inventive as you can. Business cards are a great way to get remembered.
Ready to get down to business?
When you’re ready to print your new business cards you can get a quote, by contacting us. When you ask for a quote please let us know if you have special size and/or paper requirements for your business cards. Our print quality is guaranteed.