Category Tips & Advice

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Embroidery or DTF Print, what’s the best option?

Embroidery or DTF Print, what’s the best option?

Embroidery and DTF (Direct to Film) print are two different methods of applying designs to fabric. Embroidery is a traditional method that involves using a needle and thread to create stitches that form the desired design. DTF print is a newer method that involves using a heat press to transfer an image onto fabric.

There are pros and cons to both methods. Embroidery is more durable than DTF print and can withstand more wear and tear. However, it is also more expensive and time-consuming to produce. DTF print is less expensive and faster to produce than embroidery, but it is not as durable.

The best option for you will depend on your specific needs and budget. If you need a durable design that will last for years, embroidery is the best option. If you need a less expensive and faster option, DTF print is a good choice.

If you are looking for a durable and long-lasting decoration, embroidery is the best option. However, if you are on a budget or need a quick turnaround time, DTF print may be a better choice.

Here is a table summarizing the key differences between embroidery and DTF print:

Feature	Embroidery	DTF Print
Durability	Very durable	Not as durable as embroidery
Cost	More expensive	Less expensive
Production time	Longer	Shorter
Suitable fabrics	A variety of fabrics	Some fabrics only
Suitable designs	Intricate designs	Simple designs
Washability	Can be washed and dried without fading or cracking	Can be washed and dried without fading or cracking
Sharp details	Sharp details possible	Difficult to get sharp details

Ultimately, the best way to decide which method is right for you is to consider your specific needs and budget.

What is Brand Identity?

Brand identity is the visual and verbal identity of a company or product. It is what makes a brand unique and recognizable. Brand identity is created through a variety of elements, including the company’s name, logo, tagline, color palette, typeface, and overall design aesthetic. It is also shaped by the company’s tone of voice, values, and culture.

Why is Brand Identity Important?

Brand identity is important because it helps businesses connect with their target audiences. A strong brand identity can help businesses build trust, loyalty, and advocacy among their customers. It can also help businesses stand out from their competitors and attract new customers.

How to Create a Strong Brand Identity

There are a few key steps to creating a strong brand identity:

1. Define your target audience. Who are you trying to reach with your brand? What are their needs and wants?
2. Develop your brand values. What are the core beliefs and principles that your brand stands for?
3. Create a unique selling proposition (USP). What makes your brand different from the competition?
4. Develop your brand identity toolkit. This includes your logo, tagline, color palette, typeface, and design aesthetic.
5. Be consistent. Your brand identity should be consistent across all channels, including your website, marketing materials, and social media.

Tips for Maintaining a Strong Brand Identity

Once you have created a strong brand identity, it is important to maintain it. Here are a few tips:

• Be consistent. As mentioned above, your brand identity should be consistent across all channels. This means using the same logo, tagline, color palette, typeface, and design aesthetic everywhere your brand is represented.
• Be authentic. Your brand identity should be authentic to your company’s values and culture. Don’t try to be something you’re not.
• Be responsive. As your company grows and evolves, your brand identity may need to evolve as well. Be open to making changes as needed.

Brand identity is an important part of any business’s marketing strategy. By taking the time to create a strong brand identity, businesses can connect with their target audiences, build trust and loyalty, and stand out from their competitors.

Whether you are setting up a new business or need to refresh your existing branding, at Iris Graphics we offer complete branding packages to cover all your needs

How Can We Make Design Better for the Colour-Blind?

As a Graphic Designer my life has always been full of colour and I have never thought about colour-blindness before, until I met my partner. I could not completely understand at first how he could understand the colours.

So I started doing a bit of research to get a better understanding of what colour-blindness is and I started thinking more of what colours to use in my designs to make in order to avoid colour blindness pitfalls

Colour blindness is a vision deficiency that affects a large number of people around the world. Whether we know it or not, we as designers have a great impact on their daily lives through the work that we create and put out all around us. That being the case, I believe that we should take a few moments and explore some simple yet effective solutions that could help improve their situation and thus the quality of their lives.

What Is Color? A Brief Definition

Before we can completely understand what color blindness is, we should first take a couple of moments and talk about colour, what it is, and how it behaves.

According to Google, the noun colour is defined as:

“the property possessed by an object of producing different sensations on the eye as a result of the way it reflects or emits light”.

Now, light itself is made out of multiple colours that have different wavelengths, where red is the longest one that humans can see, while violet is the shortest.

How Do Our Eyes “See” Colour?

Depending on its physical properties (light absorption, emission spectra, etc.), an object can individually reflect or absorb these seven colors more or less, giving it the property that we call color.

So when we say we see a specific colour, we actually see the amount of colour reflected by the surface of an object when it’s being hit by a light source. When an object reflects all the wavelengths, we see it as being white; when it absorbs them all, it is black.

What Is Colour Blindness?

We now have a basic idea of what color is, but what is color blindness?

Well, many people think that being color blind means you see the world in black and white, but that’s not actually true.

As the online version of the Medical Dictionary points out, color blindness is:

“an abnormal condition characterized by the inability to clearly distinguish different colors of the spectrum”.

A person that is color blind is usually born with this condition, which is determined by a faulty gene found within the X chromosome.

Colour Blind Awareness states that the condition affects approximately 1 in every 12 men (8%) and 1 in every 200 women around the world.

How Do You Know If You’re Colour Blind?

If you want to make sure that your eyes are functioning correctly, you should always go visit an optometrist.
But the image below will give you a hint to identify if you are colour blind or not.

It is important to understand that colour blindness does not equate seeing in black and white. That is monochromacy, which is extremely rare. In fact, colour blindness typically refers to a reduced ability to distinguish between shades of certain colours — most commonly reds and greens; less commonly, blues and yellows.

These colours tend to blend into one another, resulting in perceptions that may look something like this:

You’re not colour blind, but you still need to consider a colour blind audience

As a normally sighted person, it’s hard to imagine what my work is going to look like to a colour blind eye. And yet, this can make a tremendous impact.

You wouldn’t want your logo to consist of colours that are clashing or indistinguishable to a colour blind audience, either, would you? Or worse, a logo that is entirely invisible — as with some of the ones below:

Conclusion

Whether we realize it or not, colour blindness is a condition that affects a large number of people out there, making their daily lives harder by limiting the things they can see and understand through the filter of color.

Luckily, there are several things that we as designers can do in order to improve the quality of their life, thus making things a little easier one step at a time.

I really hope you, either as a designer or business owner found it useful and opened your eyes to an area of design that is often overlooked.

Need some help with your design? Drop me an email: contact@iris.graphics